A tal proposito:
NASCAR Sprint Cup racing from Phoenix drew a 3.8 overnight rating on FOX Sunday afternoon, down 21% from last year (4.8) and down 28% from 2013 (5.1), when it was the second race of the season. The 3.8 is the lowest overnight for the race since 2010, the year before it moved to the post-Daytona slot.
http://www.sportsmediawatch.com/2015/03/nascar-ratings-fox-phoenix-overnights-decline-sprint-cup/
In compenso:
Las Vegas TV Ratings: NASCAR Sprint Cup racing from Las Vegas drew a 4.3 overnight rating on FOX Sunday afternoon, up 5% from last year (4.1) but down 7% from 2013 (4.6). All five NASCAR on FOX telecasts this season, including the Sprint Unlimited and Daytona Pole Qualifying, have had increases in overnights. The race was the highest rated sporting event of the weekend in the metered markets - topping the Duke/North Carolina college basketball game on ESPN and final round of the PGA Tour at Doral, both of which earned a 2.6.(
Sports Media Watch /
Sports Business Daily)(3-10-2015)
UPDATE: NASCAR Sprint Cup racing from Las Vegas drew a 4.6 final rating and 7.7 million viewers on FOX last Sunday, up 2% in ratings and 7% in viewership from last year (4.5, 7.2M) and down 2% and up 3%, respectively, from 2013 (4.7, 7.5M). All five NASCAR on FOX telecasts this season, including the Sprint Unlimited and Daytona Pole Qualifying, have had year-over-year increases in both ratings and viewership. That is a sharp turnaround from last season, when every NASCAR on FOX telecast had a decline in ratings, and all-but-one had a decline in viewership.(
Sports Media Watch /
Sports Business Daily)(3-13-2015).
Atlanta TV Ratings UPDATE: NASCAR Sprint Cup racing from Atlanta drew a 5.1 overnight rating on FOX Sunday afternoon, up 6% from the second race of last season (4.8) but down 4% from the second race in 2013 (5.3), both of which took place from Phoenix. Last year's Atlanta race, which aired on ESPN over Labor Day weekend, drew a 3.0 overnight. Overnights have now increased for all four NASCAR telecasts on FOX this season - the Sprint Unlimited, Daytona 500 Pole Qualifying, Daytona 500 and Sunday's race. Despite the increase, the 5.1 overnight is the fourth-lowest for the second Sprint Cup race of the season since FOX began airing NASCAR in 2001 - ahead of only last year, 2010 (5.0) and 2012 (also 5.0). After topping a 6.0 overnight in six straight seasons (2003-08), the season's second race has failed to reach 5.5 in the past seven (2009-15). NASCAR was the highest rated sporting event of the weekend in the metered markets, finishing well ahead of second-place NBA action on ABC (3.7 for Cavaliers/Rockets).(
Sports Media Watch /
showbuzzdaily.com)(3-4-2015)
UPDATE: NASCAR Sprint Cup racing from Atlanta earned a 5.6 final rating and 9.5 million viewers on FOX Sunday afternoon, up 6% in ratings and 8% in viewership from last year's second race of the season (5.3, 8.8M) and flat and up 4%, respectively, from the second race in 2013 (5.6, 9.1M). Those races took place from Phoenix. Excluding the Daytona 500, Sunday's race ranks as the most-watched NASCAR telecast on any network since coverage from Las Vegas in 2011 (5.9, 10.1M). It tied the highest rating over that span, matching the 2012 and 2013 Phoenix races.(
Sports Media Watch /
Sports Business Daily)(3-7-2015).
E poi...
Daytona 500 and Daytona Speedweeks TV Ratings: After suffering through a daylong weather delay in 2014, the Daytona 500 began working its way back last weekend, scoring 13.4 million viewers on FOX, a +44% increase over last year's 9.3 million. A total of 23.5 million viewers watched all or part of Sunday's telecast. Additionally, 11 days of Speedweeks programming on FOX Sports 1 enjoyed a 14% increase in average viewership (293,000 vs. 257,000).
NASCAR shoulder programming surrounding the Daytona 500 was strong overall on Sunday, Feb. 22, as NASCAR Raceday averaged 973,000 viewers on FOX Sports 1, a 31% increase over last year's 742,000 for a one-hour edition of the show. NASCAR Victory Lane posted 464,000 viewers, up 21% over the last post-Daytona run in 2013 (383,000). The week leading up to the Daytona 500 was the third most-watched in FOX Sports 1 history and the highest since last season's National League Championship Series.
FOX kicked off the 2015 NASCAR Sprint Cup season Saturday, Feb. 14 with the SPRINT Unlimited averaging 5.6 million viewers, a 60% increase over 2014 (3.5 million) when it aired on FOX Sports 1. The race powered FOX to a first-place finish in prime time among broadcast networks across all key male and adult demos including A18-49 and A18-34.
A variety of sports programming led FOX Sports 1 to its eighth most-watched Saturday since launch, averaging 490,000 viewers on Saturday, Feb. 14. Motor sports programming started at 10:30 am/et with a NASCAR Sprint Cup Practice from Daytona drawing 698,000 viewers, up 27% from the equivalent practice last year (551,000). Saturday afternoon's ARCA Racing Series race from Daytona was the most-watched program of the day on FOX Sports 1 with 919,000 viewers.
Daytona Pole Day Qualifying, airing Sunday, Feb. 15 on FOX, averaged 3.4 million viewers, up 17% from 2014. The first ever "group qualifying" format at Daytona is the highest rated and most watched session since 2009, with Jeff Gordon scoring the pole for his final race at Daytona International Speedway. The four-time champion announced he will be retiring at the end of the 2014 season.
The 2015 Budweiser Duel at Daytona scored 3,018,000 viewers on FOX Sports 1, a slight dip from last year's 3,122,000 prime time debut, but strong enough to be No. 1 in ad-supported cable from 7:00-10:30 PM ET in total viewers and Adults 18-49 on Thursday, Feb. 19. Earlier in the day, a slate of Daytona practices (Sprint Cup Final, NCWTS and NCWTS Final) averaged 244,000 viewers, a 16% increase in viewership (vs. 210,000) compared to the same three Thursday practice sessions last year.
On Friday, Feb. 20, the NASCAR Camping World Truck Series race from Daytona garnered 1,550,000 viewers, a 3% increase from last year's 1,502,000 viewers. Earlier in the day, NASCAR Camping World Truck Series qualifying posted a 15% gain over 2013 (472,000 vs. 409,000).
The first 2015 NASCAR XFINITY Series race under the new television deal on FOX Sports 1 delivered 2,944,000 viewers on Saturday, Feb. 21, an 8% increase over last year's race on ESPN and good for the most-watched sports event on ad-supported cable on the weekend. The race was the 13th most-watched telecast in FOX Sports 1 history.(FOX Sports)(2-26-2015).