Ecco le proposte articolate della FOTA
fonte
http://en.f1-live.com/f1/en/headlines/news/detail/090305131225_2.shtml
(purtroppo, la versione italiana è lacunosissima)
Technical
2009:
More than 100% increase in mileage per engine (eight engines per driver per season)
Reduction in wind tunnel and CFD (computational fluid dynamics) usage
Engine available at €8 million per team per season
2010:
Engine available at €5 million per team per season
Gearbox available at €1. sas_pageid='5067/31627'; // Page : racinglive/f1-live_uk/news_page sas_formatid=1701; // Format : 300x250_middle 300x250 sas_target=''; // Targeting SmartAdServer(sas_pageid,sas_formatid,sas_target); 5 million per team per season
Standardised KERS (put out to tender, with a target price of €1-2 million per team per season)
Target a further 50% reduction of the 2009 aerodynamic development spend
Specified number of chassis, bodywork and aerodynamic development iterations (homologations) during the season
Prohibition of a wide range of exotic, metallic and composite materials
Standardised telemetry and radio systems
Sporting
2009:
Testing reduction (50%)
New points-scoring system (12-9-7-5-4-3-2-1), to give greater differentiation/reward to Grand Prix winners
Race starting fuel loads, tyre specifications and refuelling data to be made public
2010:
Commitment to recommend new qualifying format
Radical new points-scoring opportunities (eg, one constructors’ championship point to be awarded for the fastest race pit stop)
Further testing reductions (four four-day single-car pre-season tests plus one single-car pre-season shakedown)
Reduction of Grand Prix duration (250km or a maximum of one hour 40 minutes) pending the approval of the commercial rights holder
Commercial
2009:
Increased data provision for media
Explore means by which the presentation of Formula One action can be more informatively and dynamically presented, common to other sports such as tennis and cricket, to dramatically improve engagement with the public
Nominated senior team spokesman available for TV during Grand Prix
Commitment to enhance consumer experience via team and FOTA websites
Mandatory driver autograph sessions during Grand Prix weekends
2010:
17 countries surveyed
First ever poll of Formula One devotees alongside non-Formula One devotees (ie, marginal and/or low interest fans)
Responses were weighted according to the size of viewing market in each country (to avoid small markets skewing the results)
Results were segmented by interest level in Formula One, demographic profiles (age and gender), country and region
Total audience is comprised of: - Regular fans (25% by volume, predominantly male, cross section of ages) - Moderate fans (44% by volume, female and male, cross section of ages) - Infrequent fans (31% by volume, unlikely to watch Grand Prix, predominantly female, cross section of ages)
KEY FINDINGS OF GLOBAL AUDIENCE SURVEY
1. F1 isn’t broken, so beware ‘over-fixing’ it
The current race format is not viewed as fundamentally broken (across all levels of Formula One interest) and therefore doesn’t require radical alteration. There is a strong desire for Formula One to remain meritocratic, while consumer interest is driven most by appreciation of driver skill, overtaking and technology.
Implication: there is no evidence to suggest that Grand Prix formats need ‘tricking up’ via, for example, handicapping, sprint races, reversed grids or one-on-one pursuit races. Formula One audiences appreciate the traditional gladiatorial, high-tech nature of the sport and would not respond favourably to a perceived ‘dumbing down’ of the current format.
2. F1 needs to be more consumer-friendly
An individual’s view or understanding of Formula One is framed almost entirely by their local broadcaster. Unlike most global sports, the vast majority of ‘consumption’ of Formula One is via race-day TV coverage, supplemented in part by traditional, non-specialist newspaper coverage. Formula One fans are also mature consumers of new media channels (eg, on-line, mobile) and other touch points (eg, gaming, merchandise).
The global nature of Formula One, although an attractive characteristic in itself, impedes the uniformity of race schedules, and often results in consumption of a race being limited to locally broadcast TV highlights programmes. Only devotees (25% of the total potential viewing audience) are likely to watch a race live if it occurs outside peak viewing times.
Implication: significant opportunities exist to build audience via other channels such as internet and mobile.
3. Major changes to qualifying format are not urgent
When asked to consider alternative qualifying formats, all fan types expressed a modest preference for a meritocratically determined starting grid. There was some degree of interest in allowing luck to play a part in shaping the starting order, but the general sentiment was that the fastest driver should always start from pole.
Implication: there may be justification for minor modifications to the current qualifying format, following further trials; however, a major change to the format will not result in a significant increase in audience.
4. Revisions to the points-scoring system
As with qualifying, all audiences want a meritocratic points-scoring system. This means that they want winning Grand Prix to count for more than it does currently. There is an indication that all audiences would like to see a greater points reward for winning Grand Prix.
5. Evolution of pit stops and refuelling
All audiences view pit stops as integral to their enjoyment of Grand Prix coverage; however, they rank the most important and compelling aspect of pit stops as tyre changing rather than refuelling. Race strategies were not highly ranked as a determinant of interest in Formula One.
Implication: audiences are unlikely to diminish if refuelling is discontinued. Tyre changing is an important driver of audience interest (in pit stops) and should not be further automated.
E.A. © CAPSIS International