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[h=1]Sky Italia aumenta 30 mila abbonati (4,734 mln al 31 dicembre 2014)[/h]
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Per chi desidera leggerlo, il documento è scaricabile qui:
Riporto il passaggio relativo a Sky Italia:
The Italian business delivered a resilient performance in what remains a challenging economic environment. Customer growth of 30,000 in the quarter was the highest since Q1 2012 while total paid-for products increased by 47,000. HD accounted for much of this growth with net additions of 35,000 in the quarter, taking HD penetration to 66% of the base versus 55% last year.
Churn fell to 10% at the end of Q2, down from 13.1% in the prior year. This improvement was driven by growth in the connected base and the positive impact this had on customer loyalty
and satisfaction. At the end of December, 1.4 million customers were connected, a 50% increase year on year.
Di seguito una tabella sintetica comparativa del gruppo:
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Per chi desidera leggerlo, il documento è scaricabile qui:
Riporto il passaggio relativo a Sky Italia:
The Italian business delivered a resilient performance in what remains a challenging economic environment. Customer growth of 30,000 in the quarter was the highest since Q1 2012 while total paid-for products increased by 47,000. HD accounted for much of this growth with net additions of 35,000 in the quarter, taking HD penetration to 66% of the base versus 55% last year.
Churn fell to 10% at the end of Q2, down from 13.1% in the prior year. This improvement was driven by growth in the connected base and the positive impact this had on customer loyalty
and satisfaction. At the end of December, 1.4 million customers were connected, a 50% increase year on year.
Di seguito una tabella sintetica comparativa del gruppo:
Ultima modifica di un moderatore:
